right Time... right Place!

Kind Brands Are
The Future...

If you haven’t guessed it yet, I love design and branding! And I love seeing people strive to create something that is going to have a positive impact. You deserve to thrive!

I really want to help you build a business that is grounded in your values and one that is kind to you, your customers and the wider world.

With over 20 years of working in design, branding, marketing, fundraising and research, I bring a unique blend of design and business experience. Having worked for brands including Max Factor, Pantene, Phillips, Macmillan Cancer Support, ITV and many more, I want to put all of that knowledge to good use by supporting YOU.

If you’re still not sure, let’s just have a chat about what you need or where you may be struggling. I would be happy to help.

Bex Toms

This part is super important. It informs every decision I make.

I stand for...


I run on kindness (and coffee!). At every turn, I ask myself the simple question ‘Is it kind?’

Working with this super simple philosophy means that I know where I stand at all times. 


“Creativity without limitation.” That’s my mantra and it’s one that keeps me learning and evolving. 

At Designed To Be Kind, I continually push myself to think smart and to be inspired every day.


I’m nothing without you. Your ideas, vision, and dreams are my framework. I’m the caretaker of your dream while I work on a project with you.

You bring the dream and I will bring the creativity and the smarts. 

Get in touch

Let's chat about a project or just say 'hi'