Let’s face it, choosing a name for your new business is like choosing a name for your baby… it’s tricky!!! Unless you have that eureka moment at 3am in the morning, you can end up going around in circles. And then, just when you think you’ve got the perfect name, you mention it to a business partner, friend or family member and they look at you blankly. Back to the drawing board!
The truth is, there’s a lot to consider when choosing a business name (more than you would probably think!). You really need to put yourself in the shoes of your dream customers and to think about how you want your brand to be perceived… what do you stand for?
The great news is, there is a process that you can go through in order to identify an amazing brand name. A lot of people don’t think about going through a process, they just pick names out of the air and end up settling on the one that seems to fit… or the last one they can think of as they’re just plain exhausted from brainstorming.
The truth is, you’ll be lucky if your name is still available these days. And that’s an imperative step in choosing a name…
– Have you checked the Companies House register?
– Has the name already been trademarked for the same business purpose?
– Is the domain name available?
– Are the social media handles available?
Also, something you may not have thought of, but how does your brand name translate in different countries? You may want to be a worldwide brand and then find that your amazing name translates to something actually pretty offensive overseas. Eeek!
There’s a lot to consider and some really useful steps that you can take to ensure that you choose the perfect name and secure that brand identity for the lifespan of your business. I’ve created a free download to take you through the process, from understanding your business offering; the things you need to consider when short-listing names; and then narrowing your final decision down to that perfect brand name!
Simply click the image below to get your free download:
I really hope this article and the download helps you. If you know of anyone thinking of starting up a business, or someone in the process, please do pass this along to them. There will be more articles to follow relating to the steps in setting up your new business… don’t miss it!
Thank you so much for being here… I really appreciate it.
Bex
