our core services
Brand Strategy & Identity Development
We partner with purpose-driven organisations to build bold, clear, and enduring brand identities. From naming and positioning to logo design, tone of voice, and comprehensive brand guidelines, we help you connect with funders, supporters, and communities – while staying rooted in your mission.
Brand Evolution & Visual Refresh
When your organisation grows, your brand should grow with it. We lead visual refresh projects that retain what works while elevating your identity for the next stage –ensuring alignment across digital, print, and stakeholder communications. Whether it’s a visual uplift or a full rebrand, we’ll help you reposition with clarity and confidence.
Creative Design & Campaign Support
Our design team becomes an extension of yours – offering retained or project-based support across campaigns, annual reports, fundraising materials, event branding, and digital assets. We combine creativity with cause-led insight to help you deliver meaningful work, on time and on brand.
Accessible Website Design & Digital UX
We design websites that are beautiful, intuitive, and built for impact. From full site redesigns to strategic landing pages, we focus on user experience, accessibility, and storytelling – helping you engage supporters, improve navigation, and drive measurable outcomes.
AI Integration for Nonprofits
We help charities harness the power of AI responsibly – saving time, increasing efficiency, and enhancing creativity. From AI content tools to automation workflows, we’ll guide you through practical, ethical ways to integrate AI into your organisation’s day-to-day operations.
In-House Toolkit Development
Empower your team with on-brand, easy-to-use design systems. We create Canva templates, social media assets, and internal toolkits that enable your comms team to stay consistent without needing a designer for every output. It’s agency quality – built for in-house teams.
Our Work...
Client Testimonials
Our charity approached Bex and the team at Designed to be Kind to support us with developing a new charity brand and website. From the very first conversation, they took the time to understand who we are as a charity, involving our staff, trustees and stakeholders throughout the process. We are thrilled with the final brand and website. We would strongly recommend Designed to be Kind to any organisation looking for a thoughtful, professional and collaborative design partner.
Louise Towse, CEO of PASIC
Designed To Be Kind designed the branding for our new charity Furnishing Futures, and did an absolutely amazing job. They intuitively understood the brief and what we are about, is a total delight to work with and created the most beautiful logo and branding for our launch. They are super professional, really quick and always goes above and beyond and all their work is beautiful. I wouldn’t hesitate to recommend them.
Emily Wheeler, Founder of Furnishing Futures
At Charity Today, we’ve found Designed To Be Kind’s work to be invaluable in helping us craft messaging that resonates with our audience and champions the causes we support. We highly recommend Designed To Be Kind Ltd for anyone looking for top-tier design services. Their kindness and expertise shine through in everything they do.
Lee Rayment, Charity Today